Focus Nordic – NiSi Aureus | Case | 25HOUR Media

https://player.vimeo.com/progressive_redirect/playback/1205858969/rendition/2160p/file.mp4%20%282160p%29.mp4?loc=external&oauth2_token_id=1824885274&signature=8093242dda2cd2638ded5748a7844f58f15c2e08a7a3fa11a3103b1b76d94bb8

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Focus Nordic – NiSi Aureus

Focus Nordic

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Product

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2025

Every cut, side by side

From the summit

From the summit

The brief

Focus Nordic wanted to show off the NiSi Aureus primes in a way that stood out. The lenses are different and a bit extra, so we leaned into that.

What we did

We made a fully dramatic mockup commercial, told with a comedic twist, shot on the Sony Burano with the NiSi Aureus primes. A piece with as much character as the glass.

The result

A standout mockup commercial that shows the NiSi Aureus primes in a way no spec sheet could.

Also in vertical

Behind the case

No behind-the-scenes on this one, just the finished film.

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