Det Gode Testamente – Ny kampagne | Case | 25HOUR Media

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Det Gode Testamente – Ny kampagne

Det Gode Testamente

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Explainer

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2024

Every cut, side by side

From the summit

From the summit

The brief

After loving the older characters from the first round, Det Gode Testamente wanted a new campaign: shorter, funnier films with a simple script that explains why making a will matters.

What we did

We built the films around a simple dialogue between two characters, keeping it light and funny while making the case for writing a will clear and easy to follow.

The result

Four stories in 15- and 30-second cuts, delivered as TV ads.

Also in vertical

Behind the case

No behind-the-scenes on this one, just the finished film.

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