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We were entrusted with realizing the vision of a colleague by producing videos promoting the inclusion of charitable donations in one's final will and testament. These videos were part of a collaborative effort involving 50 charity organizations.

We crafted a total of four videos to meet the relevant segments of our client’s audience. The centerpiece was a comprehensive long-form video capturing the essence of the three main segments in their entirety. We strategically broke down this footage into three shorter segments, each focusing on specific highlights or themes relevant to the client. This approach allowed us to ensure our client could cater to viewers with varying attention spans across different platforms while ensuring that every aspect of the event received proper coverage and appreciation.