Case
FLORA DANICA
Beauty
About the project
With the spring came the launch of the new beauty brand Flora Danica, a collaboration between Danish heritage and French craftsmanship. During the days of the launch, we were tasked with live-streaming the presentation of the brand and producing an event video in collaboration with the creative director from Darling Creative Studio.
Project Date∙06-02-2024
Industry∙Beauty
BEHIND THE SCENES
The results
The results were a brilliantly executed live stream, streamed to multiple branches of the Danish retailer Matas from a professional three-camera set-up. The live stream was composed of simultaneous video and slideshow, where the latter was also shown in person on flatscreens.
The event video was meticulously crafted to not only capture the vibrant energy of the launch but also to convey the essence and values of the brand without any compromise. Through the use of state-of-the-art equipment, including the Kinefinity camera paired with a SIRUI CINE JUPITER 28-85 lens, we were able to capture stunning and exclusive imagery that added a touch of sophistication to the video. In post-production, we applied our expertise to seamlessly integrate footage, enhance visual elements, and refine the overall aesthetic, ensuring that every frame reflected the elegance and excitement of the event. The combination of exquisite visuals and careful editing resulted in a truly captivating event video that left a lasting impression on viewers and effectively represented the brand's image.
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